As I am a mother of a beautiful 5 year old girl I was always searching for children´s wear that is as beautiful as my own clothing and finally decided to create my own label.
It was always my dream to create my own label because Fashion is not only a passion for me, but a language for feelings and emotions bringing to life. After my studies in Psychology in Vienna I followed my dream and decided doing my Master in Fashion and Luxury Brand Management at the renowned Istituto Marangoni in Milano and my wish solidified in a concrete idea.
Since 2017 MIN stands for elegant but modern clothes for mother and daughter.
These two areas – psychology and fashion – had an impact on my idea of MIN: MIN means not only feeling connected to your daughter but also to the premium clothing. MIN brings back what got lost in the last decades of Fashion: Emotions!